PUMP Revealed

#WHONEEDSLACES

This project began with the idea to restart/revive franchise models of the past, in this case the pump graphlite, in way that used some of the same ingredients in a completely modern & unique way separate from the original model. A shift in strategy as well as problems leading to the design not executing to spec, lead to this model being shelved...

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Screen Shot 2016-06-04 at 11.57.30 AM.png

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click to scroll through ideation sketches

Who Needs Laces?

PUMP Revealed